“It’s frustrating that there’s no magic
bullet — one activity that brings a wealth
of customers to your door. Marketing must be an ongoing activity…
When you first start your business, you typically pay a lot of attention to marketing. But once
you reach a satisfactory level of sales or a sufficient client list, you slowly (or not so slowly) let marketing slide. That’s a recipe for long-term decline. There’s always a certain amount of natural attrition in your customer base, as well
as new competitors attracting some customers away.
Advertising works best when you maintain an ongoing program because ads keep your name
in front of customers.”
Rhonda Abrams
Small Business Strategies,
01/14/05
